May 26 , 2017
Social Responsibility Series—NGOs in China & Fundrais ...
On May 10th, Lecturer Angela Qian was invited to give a lecture on “NGOs in China & Fundraising”. She shared the China Charity Trust Development Report and showed some characteristics of fundraising in China. She also introduced several fundraising organizations and events. At the end of the lecture, she raised a discussion on emotional fundraising VS rational donation.
There are many characteristics of fundraising in China. According to Public Fundraising Qualifications, Chinese NGOs can apply for the Charity Organization Qualifications. Charity organizations can apply for Public Fundraising Qualification 2 years after they receive the Charity Organization Qualification. Only charity organizations who have the Public-Fundraising Qualification can raise funds from the public. Foreign NGOs are not allowed to conduct any type of fundraising in China.
As for online fundraising platforms, they should obtain certain qualifications from the Chinese government. Currently in China, only 13 online fundraising platforms are authorized to raise funds from the public, including Alibaba, Ant Love, Tencent Charity, and Sina Charity.
There are many fundraising organizations in China. The most famous one is Hope Project. It was initiated by Mr. Yongguang XU in 1989, with 100,000 RMB registered capital. It raises funds by mails, tax training books, ads on newspaper, tour concerts, documentaries, TV shows and one-to-one subsidy. Angela also introduced other organizations such as Narada Foundation, NPI, Shanghai United Foundation, Western Sunshine, Adream and so on.
People usually donate because of mission/vision, duty, peer pressure, tax planning, personal appeal, invitations and so on. However, most people choose to donate to individuals, especially children, instead of groups as a whole. Just as Kivi Miller, a fundraising expert, said “There is no such thing as the general public. No matter how much you try, you will not reach everyone. In fact, if you try to do so, odds are good that you will reach no one.”