Faculty & Research

Latest Publications

1. Robert J. Meyer, Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Michael I. Norton,Tony Haitao Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell, Barbara E. Kahn, 2010, Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research, Marketing Letters

2. Luo, Lan, Xinlei (Jack) Chen, Jeanie Han, and C. W. Park, 2010, Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases, Journal of Marketing Research

3. Zhang, Z. John, and Dongsheng Zhou, 2010, The Art of Price War: A Perspective From China, International Journal of China Marketing

4. Liu, Yu-Jane, Chih-Ling Tsai, Ming-Chun Wang, and Ning Zhu, 2010, Prior Consequences and Subsequent Risk Taking: New Field Evidence from the Taiwan Futures Exchange, Management Science

5. Chang, Chun, and Xiaoyun Yu, 2010, Informational Efficiency and Liquidity Premium as the Determinants of Capital Structure, Journal of Financial and Quantitative Analysis

6. Griffin, Paul A. and Ning Zhu, 2010, Accounting Rules? Stock Buybacks and Stock Options: Additional Evidence, Journal of Contemporary Accounting & Economics

7. Barber, Brad M., Terrance Odean, and Ning Zhu, 2010, Saving your Home in Chapter 13 Bankruptcy, Journal of Legal Studies

8. Raymond Fisman and Yongxiang Wang, 2010, Trading favors within Chinese business groups, American Economic Review

9. Bates, Timothy, and William D. Bradford, 2009, The Impact of Institutional Sources of Capital Upon the Minority-Oriented Venture Capital Industry, Small Business Economics

10. DeCroix, Gregory A., Jing-Sheng Song, and Paul H. Zipkin, 2009, Managing an Assemble-to-Order System with Returns, Manufacturing & Service Operations Management