In June 2020, for a second time, the INFORMS Society for Marketing Science (ISMS) announced that a paper co-authored by Xinlei Chen was a finalist for the "Long Term Impact Award 2020". Professor Chen is currently a Professor of Marketing at Shanghai Advanced Institute of Finance (SAIF) at Shanghai Jiao Tong University.
ISMS is a leading international association for professionals in operations research and analytics. The purpose of the award is to promote collegiality and best practices in marketing. The award is given annually to research papers which have made a significant long run impact upon marketing research and which have been published in Marketing Science, Management Science, or other INFORMS journals within a 6-10 year term.
Professor Xinlei Chen received his Ph.D. in Marketing from the University of Minnesota. His research interests focus upon industrial organization, market competition, consumer choice, and marketing strategy. He specializes in pricing, branding, channel distribution advertising, and promotion. Prior to joining SAIF, he served as Professor of Marketing and Director of Brand Research Center at the Cheung Kong Graduate School of Business (CKGSB), and as Associate Professor and Finning Junior Professor of Marketing at the University of British Columbia.
