CHEN, Xinlei
Professor of Marketing
  • Xinlei Chen is a Professor of Marketing in Shanghai Advanced Institute of Finance (SAIF). Prior to this, he has served as Professor of Marketing in Cheung Kong Graduate School of Business (CKGSB), and Associate Professor and Finning Junior Professor of Marketing at the University of British Columbia. He received his B.E. from Tsinghua University and Ph.D. in Marketing from University of Minnesota. 
    Professor Chen's research interest focuses on the industrial organization, market competition, consumer choice, and marketing strategy. He specializes in pricing, branding, channel distribution and advertising and promotion. Articles along these lines appear in the top academic journals such as Journal of Marketing Research and Marketing Science. Professor Chen was an MSI Young Scholar in 2009, which is granted biennially to some of the most promising scholars in marketing and closely related fields. Besides academic research, Professor Chen is also an expert in business knowledge. His articles appear in major economics and business media such as CAIJING Magazine. He is also columnist for FT China, Fortune China and Wall Street Journal China Edition.
    Professor Chen has extensive experience in teaching and consulting. He has been a Project Manager in Power Generation Industry at China-Machine Building International Co. and ABB. He teaches Marketing Management and Pricing courses in undergraduate, MBA and PHD level in the University of British Columbia, and taught MBA, EMBA and various executive level courses in CKGSB and SAIF.

  • Research Interests
    New Empirical Industry Organization, Learning Models, Structural modeling of consumer choice and firm strategies (pricing, advertising and promotion), Channel Choice, Entertainment Industry (Movie, video game), Social Network.

    Journal Publications
    1. Xiao, Ping, Xinlei Chen, Yuxin Chen, Wei Lu, 2021, Violation Behavior in Vertical Restraint: Empirical Analyses in the Case of Minimum Retail Price Maintenance, International Journal of Research in Marketing.

    2. Xiao, Ping, Ruli Xiao, Sky Liang, Xinlei Chen, and Wei Lu, 2019, The Effects of a Government's Subsidy Program: Accessibility Beyond Affordability, Management Science.

    3. Chen, Xinlei, and Yitian Liang, 2017, 营销领域中国问题的研究及思考, 《营销科学学报》。

    4. Chen, Xinlei (Jack), Yuxin Chen, and Charles B. Weinberg, 2013, Learning About Movies: The Impact of Movie Release Types on the Nationwide Box Office, Journal of Culture Economics.

    5. Chen, Xinlei (Jack), Yuxin Chen, and Ping Xiao, 2013, The Impact of Sampling and Network Topology on the Estimation of Social Inter-correlations, Journal of Marketing Research.

    6. Zhu, Rui, Utpal Dholakia, Xinlei (Jack) Chen, and Rene Algesheimer, 2012, Does Online Community Participation Foster Risky Financial Behavior?, Journal of Marketing Research.

    7. Che, Hai, Xinlei (Jack) Chen, and Yuxin Chen, 2012, Investigating Effects of Out-of-Stock on Consumer SKU Choice, Journal of Marketing Research.

    8. Luo, Lan, Xinlei (Jack) Chen, Jeanie Han, and C. W. Park, 2010, Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases, Journal of Marketing Research.

    9. Chen, Xinlei (Jack), Om Narasimhan, George John, and Tirtha Dhar, 2010, An Empirical Investigation of Private Label Supply by National Label Producers, Marketing Science.

    10. Mehta, Nitin, Xinlei (Jack) Chen, and Om Narasimhan, 2010, Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis, Marketing Science.

    11. Chen, Xinlei (Jack), George John, Julie M. Hays, Arthur V. Hill, and Susan E. Geurs, 2009, Learning from A Service Guarantee Quasi-Experiment, Journal of Marketing Research.

    12. Zhu, Rui, Xinlei (Jack) Chen, and Srabana Dasgupta, 2008, Exploring the Effect of Trade-In Value on Consumers' Willingness to Pay for the New Product, Journal of Marketing Research.

    13. Mehta, Nitin, Xinlei (Jack) Chen, and Om Narasimhan, 2008, Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions, Marketing Science.

    14. Chen, Xinlei (Jack), George John, and Om Narasimhan, 2008, Assessing the Consequences of A Channel Switch, Marketing Science.

  • Marketing Management, Strategic Marketing Management, Pricing, Distribution Channel, Branding.